Every school/organization has to find their own way. The ten-steps above are a suggestion on how to get schools moving toward a social media platform. No one strategy will work for every institution. I would propose your school's way right now for anyone who wants to get the ball rolling now. Make sure the new hires search out the instances of brand splintering. Maybe they can convince the volunteer admins of those groups to brand the groups consistently, and to link back to official institution sites. Usually this request is honored and it only takes a few minutes to send off an email.

If the students can keep a catalog of the splinter sites, they will be ready to hand it up if the school administrators hop on the bandwagon.

It's striking how cynical these comments are getting, don't you think? I've been employed by universities for most of my career and I hold a Masters degree. Although universities are notorious for moving slowly if at all, it isn't impossible. Plus the world at large is moving at a frenetic pace. It's been my experience that most universities adapt when this happens. I hope the Ivory Tower residents have a bit more hope for progress than what is portrayed in the comments here.

What do you think?

-PC

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