About PurpleCar
Welcome to my website, PurpleCar.net. I’m Christine Cavalier.
On PurpleCar, we study modern communication, the Psychology of the Internet (Media Psychology), and end-user education. PurpleCar is all about our lives with media and technology.
Our online behaviors are changing our offline relationships. In my articles on this blog and in various print and online publications, I address questions of personality and identity in online participation and what role technology should take in our lives. I also look at common spam and memes, recent books on decision-making, and various cultural undertones that aren’t yet brought to the mainstream.
Both my B.S. in Psychology from the University of Pittsburgh and Masters in Educational Psychology from Temple University concentrated on human development, lifespan learning and research design. My working career has been in systems administration, infrastructure design and academic research.
I write and consult for business. I specialize in narrative for brands. I write copy, instruction manuals, training, and various other business communications. As a consultant, I outline the best story structure for bringing customers to your unique website or product. I detail your customer’s psychological, generational and behavioral identity and give you insights on how to structure your website and your narrative to speak to that customer. Traditional social media outreach isn’t always enough, and having a strong, archetype-based story helps maintain consistency throughout your efforts. Contact me for more details.
As a writer and a reader as well as an Internet analyst, I also enjoy watching the English language change and grow. I will write an occasional book review, offer neologisms, and talk about fiction and poetry. My personal podcast, PurpleCar Park, is a place to listen to author interviews, business book reviews and musings about the act of reading in our super-digital world.
Thanks for stopping by PurpleCar. Contact me via any of the avenues below.
-Christine Cavalier
christine (atsymbol) purplecar (just one dot no spaces) net
PurpleCar, The Blog on Facebook
Here are the slides that are in my home page header, if you didn’t catch them:

Stories Create Loyal Customers
Video scripts, commercial copy, press releases, for your business.
Product and business photography for websites
Let your friends scan this with their phones & they’ll be directed to the page
My logo and branding were designed by Rick Wolff Graphic Design







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