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10 Social Media Strategies for The Ivory Tower

November 30th, 2008 Comments

10 Social Media Strategies for The Ivory Tower
The main problem with university social media branding strategy is this:  There is no strategy.
Universities have not caught up yet.  They are unaware of the benefits that a university-wide, coherent social media strategy can bring.  A latin phrase, some colored logos, and Newsweek rankings seem to be the [...]

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It’s a Small (Social Media) World

April 4th, 2008 Comments

How many people are ‘in’ this thing?
How many people do you think are really active in the social media profession/community?
Millions use different social media sites, but they aren’t ‘in’ it (’Gotta be in it to win it - as my Atlantic City fan mother-in-law says). The millions on MySpace and Facebook aren’t the early [...]

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