The Age Curve is a book about numbers. Don’t worry. The author does the math.
The author Kenneth Gronbach, a proud member of the Baby Boomer generation, outlines the numbers of live births in the US starting from the beginning of the 1900’s and ending with projected estimates in 2010. This sounds boring, but this book is a fun read filled with anecdotes, quirky observations and the occasional easy-to-understand chart. Read the rest of this entry »
My husband Gary and I have a friend (who we haven’t seen in a while) named Dave. We met Dave in college. Dave was a very short and slight guy with a personality bigger than a house. Dave was bubbly and he loved everything and everybody. Besides the incredible penchant for enjoying life, Dave seemed like your typical college student. He hung out with us, drank beer, played pool (and lost miserably but never cared) and stressed over term papers. Everything was copacetic.
Until one day Dave announced that he was getting a part-time job at the McDonald’s on campus. That in itself didn’t seem so bad, but then Dave enthusiastically announced that he asked for the first shift. A cry of disbelief rose from the room of friends. “DUDE! That means you’ll have to get up at like, 4 AM in the MORNING!” Dave brushed off our warnings of sure failure and happily started his job at MickeyD’s, sometimes leaving the house before the sun rose. We all gave him a week.
Tags: book review, demographics, markets 
Entries (RSS)