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Facebook Likes Can Be A Scam

The old bait-n-switch scam is alive and strong on Facebook. The latest hustle is setting up a heart-wrenching picture with a small, gut-punching narrative, asking for a “Like” to show your support/denial of whatever the hero/villain is (e.g., puppies/cancer), and asking for shares. The like and share numbers go up. When the numbers hit a certain limit, and the post’s “Edge rank” is high, the creative scammer then sells the page to the highest bidder. That bidder can then change the content of the page. He can’t change the title of the page, but all of the content can be changed. Then your name shows up in “sponsored posts” in other people’s feeds, such as “Christine likes Hung Hmong Hot Hunks” instead of “Christine likes puppies!” Nice, right? And you’d have no clue, until some Hmong men start friending you like the Dickens…

This post by Daylan Pearce explains it quite well: (Hat tip Scott over at my friend Fran Wilde’s blog)

So, stop getting pulled into LIKING stuff, especially if it has more than 200 Likes, and never if it has over, say, 5,000 Likes, unless you know, for sure that is the official page of the thing you are clicking “Like” for.

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Links as Language

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yous all better come to barcamp!

I went down to the Wharton School tonight to go to a joint meeting between Philly Content Strategy and PANMA (Philadelphia Area New Media Association). The presentation was given by David Dylan Thomas (@movie_pundit). The title was “Links as Language.”

Here’s the official write-up of the talk and the speaker:

“

They’re the most basic technology on the web, but we underestimate just how much links are changing the way we read and write. Links give writers a way to play with reader expectations and give readers a way to turn the act of reading into a form of gameplay.  We’ll discuss how links actually create meaning, how to use them as an artful writing tool, and how all of this is changing the very nature of knowledge in the 21st century.

Questions Answered

1.How can you use links to make your writing more engaging?

2.How are links turning the web into a text-based game space?

3.What are the best/worst practices for using hyperlinks?

4.What new technologies threaten the future of hyperlinks?

5.How are links enabling a fundamental shift in how we define knowledge?

About the Speaker:

Writer, filmmaker, and content specialist David Dylan Thomas blogs about entertainment and technology at www.daviddylanthomas.com when he’s not shooting Developing Philly, a web series about the rise of the Philadelphia innovation community. He co-hosts the Talking Pictures and Pick 3 podcasts and was recently published in the Fringe essay compilation Fringe Science.  He’s spoken at SXSW, BarCamp Philly, and PodCamp Philly. He currently serves as Director, Cultural Engagement for the John Templeton Foundation.”

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Mr. @movie_pundit (David Dylan Thomas) talking about what writing for the web consists of

I don’t want to steal David’s thunder, so I won’t out-line the talk, but I will say I may have changed my mind about links within paragraphs. Personally, the research I’ve seen around how human brains work suggests to me that linking like this in the middle of a sentence makes weird things happen in your head. Firstly, there’s the interruption in your regular internal reading voice. Linked words tend to be read AS IF THEY ARE TYPED IN ALL CAPS. This emphasis can convey confusing meaning, especially if the link is not all that important.

Secondly, your concentration on the content and meaning of the sentence gets interrupted, like when a bully comes over in the sandbox and takes your pail and shovel right before you finish your castle-de-résistance . It’s disruptive and distracting. I need to find some solid eye-tracking and click research to back me up (I know I’ve seen it somewhere, but this is just a quick post). It’s possible we are becoming accustomed to this way of writing and communicating, and our brain habits will change. Until then, though, I prefer to read a paragraph without links.

One concept that I will take away, more solidly, is the idea of “artful” linking. Artful linking is using links to add color as well as information to your linear text. This is a way to generate emotion and create impressions, much like good fiction writing does, but using not just words but links to sites that enhance the meaning and experience for the user. This is a hard concept to grasp, but David had a great example to flesh it out for us. You’ll have to catch up with him to see it. But suffice is to say, I’ll be taking my own stab at it in the coming weeks.

OK that’s my quick summary. See you all soon!

-PC

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Fall Walk

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Violentacrez: Anonymity vs. Identity

Outing a troll, free speech, and being anonymous on the Internet

Mean, disgusting, vile, self-appointed Reddit community manager troll Violentacrez has been outed by gossip website Gawker. Allegedly “Violentacrez” (the nym is pronounced “violent acres”, like a furious land measurement) was a trolling identity created and maintained by a one Mr. Michael Brutsch of Texas, USA.

 

The revelation threw old school Internetters, nym proponents, new school bullies, and www compatriots into dizzying circular arguments over what constitutes free speech, whether trolls serve a purpose, and whether we have a right to put forth an anonymous face (or use pseudonyms) on-line.

 

Free speech arguments are moot in this case. One-off comments can be “free” (i.e., without consequence) but consistent speech is not free. Consistent speech from one individual or group will be scrutinized by the society in which it occurs. This is OK. It’s how human and some animal societies work.

 

Violentacrez was going to be outed no matter what. Even if all of the pushy pundits on Facebook or Twitter could settle all those “free speech” arguments, Mr. Brutsch’s trolling adventures would have come to a close anyway because he wanted to have his cake and eat it, too. Violentacrez wanted to sport an identity but still remain anonymous.

 

Identity and anonymity are mutually exclusive human conditions

 

Let’s take a look at how Merriam-Webster defines “identity”:

 

unity and persistence of personality : unity or individual comprehensiveness of a life or character <lost consciousness of his own identity>

 

According to reports from Gawker and other Reddit users, Violentacrez definitely put forth a very consistent image. He built up a predictable, reliable, trolling-cum-power-user-support persona. He built up a following. He was a head honcho user that commanded respect and/or disgust. Even the Reddit founders allotted Violentacrez privileges and never curbed his comments or message boards supporting child pornography, Naziism, and other not-socially-acceptable views. Reddit users with any experience with the site could sense Violentacrez’s place at Reddit (i.e., how his actions were tolerated and at times encouraged), and made decisions on interacting with him based on their knowledge of his personality.

 

Let’s take a look at how Merriam-Webster defines the state of being “anonymous”:

 

not having or not imparting a sense of clearly marked individuality or personality : producing an effect of being without name or identity <a sea of anonymous faces>

 

 

Violentacrez wanted to gain respect of other trolls and users. He wanted an online space within which to exist over time. He wanted to gain authority and trust from users (even if that trust was that Violentacrez would troll). [Merriam-Websters defines “pseudonym” as a time-sensitive state: “: a fictitious name assumed (as by an author) for the time“]

 

Off-line social rules and mores (“the vast body of community beliefs which shape private action”) dictate that bullies and trolls be outed and stopped from behaving in offensive ways. We have not only social guidelines but in some cases legal ones; there are laws against libel, stalking, threatening violence, etc.

 

Free speech is not unlimited. It is a right to be used within these social and legal guidelines. If you violate those guidelines, people will come for you. They will try to expose, ban, punish, arrest, cite, sue and stop your offensive actions. That’s how societies work. That’s how the animal kingdom works. You must generally obey the group’s rules to be defined as a group member. Errant behavior will be corrected because that’s what makes animals feel secure.

 

Group membership is necessary for identity to work

 

Violentacrez was operating on his own. He may have had Reddit troll fans, but he did not have a group of anonymous trolls working to protect his identity. Violentacrez was stepping outside the rules of even the most foul-sewage-tolerating extremist Internet users (this is how awful Violentacrez was, apparently), and he perhaps expected to build and keep that identity forever. It just wasn’t going to happen.

 

A group of like-minded supporters is necessary if an individual wants to rewrite society’s rules. The gay community is a great example. This community is still working hard to break stereotypes, but think back to 30 years ago and ask yourself whether a show like Glee would be on television then. The gay community banded together and made progress. I grew up in a conservative roman catholic environment and was taught that “gayness” was a scary threat to our society, but now I am not only fully accepting of gay people but encourage others to live full lives, whether those lives be gay or straight. My transformation of my ideals would have never occurred if the gay community didn’t band together and get active like they did over the course of my lifetime. (Thanks ladies and gents!)

 

For Violentacrez to escape societal push-back on his errant behavior, he would’ve needed vocal and active protection. Other ANONYMOUS trolls (who are also breaking society’s rules) aren’t taking to the streets for Violentacrez’s cause.

 

Now, Mr. Brutsch could have made numerous logins with various usernames and left the same kinds of vomitous comments, but he would’ve been more likely dismissed by readers than he would have been with his well-known ID. He would not have been able to construct a consistent identity with which to reap the rewards of his behavior (fan base, Reddit-bestowed legitimacy, etc.). Think anonymous comments on blogs or on sites like YouTube: Those comments are ignored or deleted because there is nothing to anchor the comments to a consistent opinion, a predictable personality or to a group membership.

 

Everything’s got a price

Take it or leave it, this is how the Internet works, despite being made up of many different societies. Those societies are still made up of animals (humans… though no one knows you’re a dog on the Internet). Trolls can troll, and the Internet can hold them accountable for their behavior. Although the system is not quick or efficient, the checks-and-balances will happen over time. Take the lesson: be anonymous online, have a pen name, grab a nym, but don’t skirt the boundaries of acceptable behavior and do not keep the same ID too long. For you, my secretive friend, must lead a nomad’s life, lest be folded into the fabric of society. That is the price you pay for long-term anonymity.

 

*The links in the photo captions are affiliate links to Amazon

Further reading:

In Ruining Violentacrez’s Life

 Anderson Cooper: Violentacrez interview

and I just found this Cole Stryker interview, along the same lines (but not exactly the same take)

Anyone want to sum up how Violentacrez came in the US Presidential debates? Did Obama or Romney bring it up? Did Obama or Romney spread this stupid vitriol about how we have to “protect” free speech? (free speech will be protected here because as a society we value it, this is my main point). Anyway, I missed it. Hit me up in the comments. Thanks.

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In sessions at Word Camp Philly

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I just used the wordpress.org iphone app to post this, as I learned about it in class. I wanted to see if posting something to the Gallery would work. I’m thinking of putting up a separate page for photography, maybe integrating Flickr and Instagram? Maybe running the NextGen Gallery… I have a lot of coding to do.

It’s nice when conferences actually work out, when you learn lessons that make you a better coder/designer/person, etc. What do you hope to get out of conferences? What happened at the last one you attended?

 

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