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Recently I wrote about how we can get caught up in Twitter trends. I was talking about riding the wave of trends we see on Twitter. I didn’t mention how we can just as easily get swept up in a trend of our own, and how we are even more likely to lose sight of our goals when we do get too involved in one particular message.

A journalist at NYU, Nir Rosen, seems to be the latest high-profile case of Twitter Contagion. Rosen has left a post and claims to have left Twitter after a rash of bad reaction to his tweet that belittled a female journalist’s experience in Egypt. She claimed to have been sexually assaulted (which seems common in Egypt), and Rosen chided her in his tweet:

Rosen's controversial tweet

If you look at Rosen’s beginning tweets about Egypt, you can see he communicates that he had neglected tweeting about the revolution because he had been traveling, and then he gets more and more involved from there.

Getting wrapped up in your own cause on Twitter is almost unavoidable. What used to be an impassioned conversation with friends at a coffee shop now is a series of “for-the-record” statements. This is where the easy use of Twitter can ruin careers. Because of the small amount of space and the general Twitter culture, tweets seem so casual. And indeed, they should be. Why shouldn’t we be able to send off snippets of our thoughts online? They are passing thoughts, one-offs, statements to be regarded without esteem. For example, your commuter friend on the train would take your “I hate this subway system and wish it out of existence” statement as nothing more than a typical Monday-commute grumble. She wouldn’t take it as a serious missive and in turn you in to the Homeland Security authorities.

Rosen beginning to tweet about Egypt

Twitter, unfortunately, is made up of text. Permanent, easy-to-search-for text, and text in our minds hold a greater weight than video. Live movement connotes passing ideas. Static movement relays a permanent idea. Twitter is a mix of the two, a passing, written idea. We haven’t, as a culture, come to grips with this new media. We don’t know how to regard it. Seasoned Twitter users can disregard grumbly statements as simple grumbly statements. But the world still equates text with “belief.”

I’m not sure where text and live movement should meet. Obviously on this blog I’ve advocated that we shouldn’t update carelessly on-line, but I’ve also lamented the fact that I can’t, that I feel restrained and cut off from communicating with friends because I can’t tweet or update casually. Will text come to be seen by us as “not-so-important”?

My guess is Millennials already see text as fleeting. There are some kids who average well over the 1000s of text messages a day. They’ve grown up in chat rooms. Their communication world is dominated by text. I’m sure there are times that they are shocked someone posted something, but their minds must look at the controversial post as something that will be forgotten and buried and never referenced again. Sure, they all realize that text messages, Facebook posts, Tweets, can all be searched and printed out, but why bother? It’s just a text message, it’s just a tweet. No big deal.

But our (very litigious) society is based on text, and perhaps the Millennials haven’t been sued or fired or blocked enough yet to realize that Text Is Still King. Text takes the uncertainty out of “He Said, She Said.” Text eliminates the revisionist history rampant in “It’s His Word Against Mine.” (as does video, too. Let’s think about this another day).

What will be first? We will become less litigious or less based on text-as-Bible? My guess is that we will soon come to regard text as casually as we regard the Monday-morning swear words. Or, perhaps we will categorize text. Tweets will be seen as grumblings, Facebook updates will be seen as lawn signs, and blog posts will be seen as legal documents. Who knows? But we definitely need to adjust either our views of online postings or start putting certain kinds of text in their place.

Let me know what you think in the comments. Be careful; it’s text!

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Video Book Review: Not Quite Adults by Settersten and Ray

Here’s a quick review of Not Quite Adults: Why 20-Somethings Are Choosing A Slower Path to Adulthood, and Why It’s Good for Everyone. I give a summary of what the book is about and why I didn’t mind graduating with $30,000 worth of college debt.

You can go to my YouTube channel to see the video also.

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Twitter As Social Contagion

Trends. Hashtags. Retweets. “The Conversation”

You’ve heard all these terms about Twitter. You’ve used hashtags, you’ve retweeted, you’ve engaged in conversations, hence you’ve contributed to trends. But what do all of these behaviors really mean for us as individuals? Is there anything to watch out for when we are communicating online (besides the well-trodden “don’t trash your employer” advice)?

It’s so easy to get swept up in a Twitter “cause.” Which of us weren’t caught up in the How to be a pedophile Amazon fiasco of last year? Or the more recent railing against Groupon’s ad in the Superbowl that used Tibet’s political situation as an attention-getter? How about the revolution in Egypt or Tunisia? An empassioned plea will go out from one or two users, and suddenly your Twitter stream is a virtual Tahir Square.

Have you ever regretted retweeting something later? Have you ever been called out by others for spreading information that wasn’t quite right? Ever get caught up in a Twitter retweet moment? No? Well, you probably will. And someday that wave may double-back to tow you under.

But have no fear. You can avoid being caught up in the next passionate web wave that splashes onto the ‘net. There are definitely some easy-to-understand but harder-to-recognize human social network and emotional processes happening here. Here’s some information about them and what can you do to keep yourself calm, cool and collected when a wave hits.

Brief Information About Emotional Contagion

Emotional contagion is when we take on the feelings of another person unconsciously. Usually, you need to experience the other person in physical space to start unconsciously mimicking their facial expressions, gestures and speech (this mimicking is a natural human trait that happens in most interactions).

Since Twitter is a virtual space, the question is if emotional contagion can happen online. There have been studies and experiments done in virtual environments like World of Warcraft and Second Life that suggest that yes, emotional contagion (and other virtual contagions) can and have happened online. I believe that Twitter, with it’s immediate rewards and conversation-like environment lends us all the good bricks to building a perfect social contagion. (If we have any techie epidemiologists out there, I think this is your cue to lend us your insights).

If you want some more details on emotional contagion and social network, take some time to read these two articles. They explain a bit about what is sometimes called “mob psychology” (I loathe that term) and can help you understand how information seems to immediately come into existence (instead of just merely “traveling” in social networks).

http://en.wikipedia.org/wiki/Emotional_contagion

http://www.thenetworkthinkers.com/2009/02/contagion-amongst-banks.html

A book to pick up on the influence of human (offline) social networks: Connected by Christakis and Fowler

How to Fight Off The Frenzy

When you’re about to ReTweet something or use a #hashtag, here are a few questions to ask yourself before you hit “send”:

1. Does this information reflect my own, well-established beliefs?
2. Is this information well-researched?
3. Can I see both sides of this issue rationally?
4. If my day today was made into a movie about me, would I want this wave to be a part of the script?
5. Am I spreading this information to gain favor with a certain person or group?

If you answered No to questions #1, 2, 3, 4, then DO NOT TWEET. If you answered Yes to question #5, then DO NOT TWEET even if you answered yes to the other questions. Take a moment to consider your own past thoughts, beliefs and behaviors prior to being caught up in the wave. Only after you are positive that you want this world view attached to your name do you consider tweeting out the info.

Why not get caught up in the wave? Well, it can deplete your integrity. Being seen as a wave-rider or someone who is easily influenced by trends can wear away at your reputation. The online marketing people like to call this “your brand.”

Another way emotional contagion in general can harm you is financial. Picture what happened to my grandmother’s finances as she was getting older and losing her mental faculties: she kept writing check after check to every TV preacher that her remote control came across. She’d get caught up in the emotion of the show and just write away her and my grandfather’s life savings, all of which my grandfather would need long after she was gone. Then, she’d quickly forget that she already sent that preacher $800, then write that holy huckster another check.

Schooling Fish

Don’t think this can happen to you? It has and it does, because this is how the human animal behaves. Social contagion happens naturally, and I posit that it flows even more easily in the lightning-paced environments of online social networks. Our small communications (posts, tweets) are currently seen as so insubstantial that we tend to ignore their worth. You can view your tweet as just a tiny drop in the virtual noise bucket, but not only do those drops add to the growing tsunami but they are archived just about forever by Google. As we’ve seen this week, the tsunami may do things like take down a totalitarian regime, but they can also drive people to suicide or get people fired. Do you want your trail of tweets to be a trail of tears or a solid reflection of who you are? See, it isn’t just a click. It’s a representation of who you are, a snapshot of your belief system, a mini-movie of your world view.

You can fight it. View each post as a step toward your goals, even if your goals are small and casual, like “be a funny person” or “take life lightly,” or majestic like “become CEO of a Fortune 500.” Always be present online. Staying present and true to yourself are the biggest challenges we face as web surfers. We are little learners in a huge school of fish. It’s all too easy to ride the tide; all too difficult to swim our own way.

In the comments, please let me know what waves drowned out your ability to breathe on your own.

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You know it’s a spammer when…

I love the irony of “branding coolness” as a name when they don’t even have their own logo.

If you don't see the FAIL here, get out of marketing

UPDATE:
A few hours after my post, they finally put up a logo. But they’ve been operating for quite a while without it. I mean, they didn’t get 18,000 followers (probably a lot of auto follow-backs) in a few hours.
Here’s the new icon (and new username). At least they did that much:

still a noisy bot but at least it's a logo

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Facebook Maintenance: Edit Options

UPDATE September 2012:

If you are finding this post via a search, know that the original post was dated in Feb 2011. Now, the “edit options” field is now at the top right hand corner of the newsfeed. You can sort between MOST RECENT and TOP STORIES. Try this, everyone. The options are no longer at the bottom of the screen.

ORIGINAL POST:

_____________________________

 

Facebook changed their design slightly. If you’ve been thinking that only a few people out of your long list of “friends” on Facebook update regularly, you are probably mistaken. Facebook has changed the newsfeed to show only the people and pages you’ve interacted with recently. You need to go into Edit Options at the very bottom of the newsfeed (scroll all the way down), click “Edit Options” (at the bottom right in blue ink in the newsfeed footer) and use the pulldown menu to choose “All My Friends and Pages.” Voila! You may now resume your stalking. 🙂

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