PurpleCar

• Blog post: “Reader Communities” invade privacy and may decrease readership: It’s short. Please weigh in. Thanks! #
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• Making a group in Tweetdeck for writers. Know of any writing tweeters? Pls. let me know! Thanks! # [continue reading…]

The social media echo chamber (which is miniscule and LOUD) is all abuzz. Loic LeMeur of Seesmic blogged that he wants Twitter to filter tweets for him based on the tweeter’s follow rates. He says we aren’t all ‘equal’ on Twitter.  Spoken like a true Versailles man, Loic.  😉

Loic has jumped the shark. What an absurd notion. Follower numbers mean nothing. I’ve blocked hundreds of spammers since I started on Twitter.  Many people don’t bother to block followers/spammers.  I do, because I like to know my twitterverse is filled with real people, and I don’t want the SEO spammers to count my homepage as a linkback to them.

Over on smoothspan blog, I outlined alternative measurements, when combined, that would paint a better picture of a person’s “worth” on Twitter (whatever THAT means. For now, let’s assume “worth” means “contribution to the community” or something similar).

Here’s my comment from that blog (currently awaiting moderation as I type this):

Using retweets as an authority measure is a only marginally good idea. Many of my retweets occur when I forward on a plea for help from one of my followers, and then more of my followers retweet it out again for me. Also, many retweets are funny sayings, comedy, irony, or tweets of entertainment value as opposed to informative value.

@replies is an OK indicator of reader involvement, but @replies to @replies would be a better indicator of true conversation.

Followers is too shaky as a measurement due to the sheer number of spammers. I’ve blocked hundreds already. More come daily, and I block every one. Many people don’t bother to block the spammers, they just don’t follow back. I block them because I like to know my twitterverse is filled with real people.

Link clicks (how many clicks you get on a link you tweet) would be the best indicator of trustworthiness/credibility. People will eat up your links if you have steered them the right way in the past. People who trust your authority will click your links. This would have to be categorized, though. Some people only tweet fun links, others only social media echo chamber links, still others only mommy blog links.

Favorites (How many people favorited your tweet and for how long did they keep it a favorite). That would need to be categorized too (see above).

Direct messages. How many direct message conversations does one have? How many characters are the DMs? (closer to 140 characters connotes a deeper conversation than 40 characters or less, which are probably just quick questions). This measurement of characters can apply to @replies too. Closer to 140=more likely to be a relevant conversation.

A combination of these measurements weighed by value points would be a far better indicator of value to the Twitter community than mere follower rates. Follower rates alone is just plain bad science.

Sociologists, anthropologists and psychologists have studied authority within groups for years.  We don’t need to take shots in the dark like Loic did.  There are methods and answers we can apply to Twitter as well.  It just takes a little cross-disciplinary study.  In the meantime, let’s all get off the follower numbers already.  There is no way of knowing how many of followers are inactive, spam, multiple accounts, etc.  You can’t even guess a percentage.  Measure behaviors, not numbers.  There are always meaty data in the behaviors of individuals in groups.

Loic, you know I love ya, man, but ya gotta rethink this one.

What do the rest of you think?

Are you in my “reader community?”

Some bloggers use sidebar widgets that show the avatars (or pictures) of recent visitors to the blog, along with the reader’s name and a link to the reader’s account (see picture).  These are reader communities, and I’m not a big fan.

I did use one of these services on Purplecar.net about a year ago, but I took the widget down.    2 things about it  disturbed me:

1. Not enough readers.  Only a few early adopters had registered at the one particular service to be in my community.  I stared at the same faces for weeks because the registered readers in my community came and went, and anonymous/unregistered users either didn’t show up in the timeline or a random blank icon showed up with the word “YOU!” and “JOIN MY COMMUNITY.”  Which leads me to reason 2.

2. Privacy.  What if the people in my reader community don’t want to be seen in the timeline as a recent visitors?  Am I really going to make them go to the service’s site, log out, then come back to PurpleCar?  Am I going to make them subscribe to PurpleCar via RSS?  Why would I want an unregistered surfer feel just the tiniest bit unwelcome?  Why would I make roadblocks like these for readers?  Let them come and read in peace.  If they want me to know they were reading, they can leave a comment or email me.

I can’t help but have a sinking feeling when I see reader community widgets on my daily travels on the ‘net.  Now they have community member counts at the bottom of the widget.  It screams “popularity contest.”   I can just picture the conversation between two social media friends:

MediaSnacker:”Oh did you see PurpleCar’s post?  I know you did, the one about auto DMs?”

Employee: “What?  You know I don’t have time to read blogs.  Come on. I thought you didn’t like her blog anyway.”

MediaSnacker:”Oh, yeah, I wouldn’t be caught dead reading that drivel, I just called to tease you.  You’re still reading it!”

Employee: “And how would you know? Did you hack my history?”

MediaSnacker: “No, I saw your icon on the reader community as a recent visitor.  BUSTED!”

Employee: “No, YOU’RE busted.  My avatar was last clocked there months ago.  You must have been there TODAY.”

While I’m a big fan of share-your-bookshelf type sites, I don’t share everything I read.  The public library is supposed to protect your borrow list, so I feel like I should protect my readers.  Let them read in peace.  Your reading material is sacred.  Seriously.  Drama aside, reading is a private endeavor.  I respect that.  I won’t expose my readers.  They can *ahem* expose themselves.

What do you think?  Do you use reader community widgets?  Why?  What do you think of them?  Do you know of any pros?  Please expose yourself by commenting.  🙂